Print Page  |  Sign In  |  Register
Digital Marketing
Moderator(s): Leslie Roseboro
Thread Score:
Page 1 of 1
Thread Actions

7/23/2018 at 4:20:46 PM GMT
Posts: 1263
Digital Marketing

With the growing need for online representation, is your community hiring communications or technology coordinators to handle community websites, Facebook, Twitter, etc.?

7/23/2018 at 4:21:08 PM GMT
Posts: 1263
Yes, we hired a PR firm to assist us with our on line presence.

7/23/2018 at 4:21:26 PM GMT
Posts: 1263
We are not hiring any staff at this time to specifically address these communication technologies.

7/23/2018 at 4:21:56 PM GMT
Posts: 1263
One of our marketing employees handles all of our social media. This is one of her primary job duties. She updates, Facebook, our blog, employee newsletter, etc. However, a larger marketing consulting firm handles our website and print ads.

7/23/2018 at 4:34:38 PM GMT
Posts: 1263
We do not have a communications employee. These responsibilities are distributed to various leadership positions at the campus level in HR for employees and Marketing for prospects. Marketing manages social media.

7/23/2018 at 4:45:08 PM GMT
Posts: 1263
We are not hiring anyone for this yet. Currently, it is handled by our Marketing dept and HR.

7/23/2018 at 4:59:10 PM GMT
Posts: 1263
We have a Communications Manager who assists with messaging across the organization to ensure that the quality and clarity of communications is consistent. We just formed an interdepartmental social media committee that works with our marketing/PR firm to post on social media platforms. Our HR, Philanthropy, Marketing and Life Enrichment departments are all involved in initial policy development on this committee, however we use our marketing firm as the “administrator” of our accounts and they coordinate posts for upcoming events and keep our online presence alive if news is slow. The Communications Manager does have access to the accounts and can post photos so that news about certain events is posted in real time. The HR department posts openings on Facebook, Linked In and on job boards. Our IT Manager is not involved in our social media presence.

7/23/2018 at 5:00:13 PM GMT
Posts: 1263
We do not have a position being considered for social media at this time. Facebook is managed by HR, resident website is managed by Director of Operations & a resident, and our website is managed by the advertising firm and marketing.

7/24/2018 at 1:24:43 PM GMT
Posts: 1263
We currently don’t have someone dedicated to that function, however, we have recently promoted someone who I believe will likely take on some these duties and oversee communication.

Sign In


Webinar: Identifying and Preventing Functional Decline in the Growing Acuity of AL/IL Communities

Teepa Snow: Using a Positive Approach to Dementia Care

Webinar: Interventions to Support Mental Health (Depression, Anxiety, Grief) During a Pandemic

LeadingAge NC News
Featured Members