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Mid-Atlantic CCRC/Life Plan Marketing Symposium
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Join your friends in marketing from communities in Virginia and Maryland. Topics include: harnessing online reviews, getting the attention of the adult child, using e-tactics to increase revenue, and life plan community entrance fees. Get the conversation started the night before at a networking dinner to see old friends, make new ones, ask those questions you've been wondering about, and share your own experiences.

 Export to Your Calendar 9/18/2019
When: Wednesday, September 18, 2019
9:00am - 3:30pm
Where: Map this event »
Covenant Woods
7090 Covenant Woods
Mechanicsville, VA  23111
United States
Contact: Leslie Roseboro

Online registration is available until: 9/17/2019
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Registration Fee:  Members-$125 first person and $100 each additional attendee
Non-Member Fee:  $150
Fees include meals and education materials

4.0 NHA


Three states - one place!  Come network and learn with members from LeadingAge NC, VA, and MD!  We have a great day planned with plenty of time to connect and share with peers.


Your Reputation Precedes You: Harness the Opportunity of Online Reviews
Review ratings increasingly stand as gatekeepers to online leads. Not only do reviews show up in search engine results, but they serve as a factor in Google rankings. With more than 60 percent of decision-making research now being done online, many prospects will not even make it to your website—much less your campus—before making a decision about your community. You’ll leave this session understanding: the relationship between search, reputation, and sales; the responsive and proactive tactics that comprise a reputation management strategy; and the importance of alignment among reporting, marketing, and operations to harness the opportunity of online reviews.
Christy Wylie, Catalyst

Utilizing E-Tactics to Increase Revenue

Getting the Attention of the Adult Child
Adult children play a central, and increasingly important, role in the senior living evaluation and selection process. This session will share the experiences and insights from a provider of independent living, assisted living, skilled care and memory care and creatively focus on prospects’ adult children as a strategy to grow sales and expedite decision-making. Attendees will learn how do you find them, how to craft messages that speak to that adult child, especially that daughter or daughter in law, and how to reach them traditionally and digitally. The session will also demonstrate how marketers can develop strategies that simultaneously focus on the senior herself and her adult child.
Love and Company 

Group Discussion on Challenges Facing LPCs
A facilitator led discussion regarding current and future challenges facing life plan communities.  Some topics include entry fees, pricing models, affordability, contracts and others through organic conversation. 


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