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Mid-Atlantic CCRC/Life Plan Marketing and Communications Symposium
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Join us for an interactive day of learning and networking!

When: September 19, 2018
9:00am - 3:30pm
Where: Covenant Woods
7090 Covenant Woods
Mechanicsville, VA  23111
United States
Contact: Leslie Roseboro

Online registration is closed.
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Three states - one place!  Come network and learn with members from LeadingAge NC, VA, and MD!  We have a great day planned with plenty of time to connect and share with peers, including a 6pm "dutch-treat" dinner the night before the symposium.

Click here for more information about hotels, dinner, and to download flyer.


The Digital Tools and Techniques Essential for Senior Living Marketing - As digital marketing grows in importance for senior living communities, marketers are discovering that one approach does not fit all types of services at CCRCs/LPCs. Assisted living and skilled nursing present different challenges than independent living. The primary market for independent living is the older adult - at this point, perhaps an older member of Silent Generation. The primary market for healthcare marketers, however, is the adult child, who is often sandwiched between work, raising a family, keeping a house and caregiving. In today’s competitive world, every prospect’s attention (senior or adult child) is increasingly difficult to capture. Marketers also have to reach professional referral sources, who can be even more difficult to reach. These sources include discharge planners and staff at hospitals and specialty medical centers.

Marketing Your Message with Public Relations - Learn to use Facebook and engage key audiences by telling your community's most interesting stories.  When done strategically, Facebook is a cost effective way to market your CCRC/LPC and to shape your community's public image.

Preparing for the Next Generation of Senior Living Consumers - It’s very clear that senior living is experiencing a shift in consumer preferences, and research shows that Baby Boomers present very different characteristics from previous older adult generations. To appeal to them communities must reposition offerings in terms of amenities, services, contract types and policies and procedures, and market to them differently than in the past. This session will delve into the consumer of tomorrow by examining their values, preferences, financial status and family dynamics, among other topics. 

Creative and Unique Marketing Applications - A panel comprised of three member communities will discuss education/community involvement and share best practices. 


Click here to download flyer.    

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